Privacy Policy and Cookies - abridged information

Cookies - abridged information

What are Cookies?

Cookies are computer data and, in particular, text files stored on the user's device for the purpose of using pages. These files allow the identification of the user's device and the proper display of the page for his individual preferences. Cookies usually contain the name of the site they came from, the time they were stored on the terminal, and their unique number.

What are we using for cookies?

Cookies are contained in the HTTP protocol used to connect the Internet server to the browser. It consists of: a key that defines the name of values, values ​​and time, after which the browser must remove the cookie. Their functionality is standard, intended for browser settings. Cookies are used to facilitate the use of the site and to adapt the content to the user's preferences, to further increase the usability and personalization of the content of the sites.

What kind of Cookies do we use?

We use two types of cookies - session and persistent. The first are temporary files that remain on the user's device until they exit the site or shut down the software (browser). The "persistent" files remain on the user's device for the time specified in the cookie file parameters or until manually deleted by the user. The cookies used by the site operator's associates, and in particular the site users, are governed by their own Privacy Policy.

The cookies we use are first and foremost to make it easier for the user to use our site, for example through the "remember" feature of information once provided so that the user does not have to provide it every time. We also use cookies that allow you to customize the content presented on the Internet to your preferences (such as ads and photos).

Privacy and Cookies Policy

When a user uses our site, we use cookies to identify the browser or user device - cookies collect different types of information that generally do not constitute personal information (does not allow user identification). However, some information, depending on its content and use, may be contacted by a particular person and be considered personal data. With regard to the modivo.bg Policy, the data is encrypted, which makes it impossible for unauthorized persons to access it.

Profiling

Using the cookies technology applied to our site, we can learn about user preferences, such as by analyzing how often they visit the site or what products they view the most. Analyzing online behavior helps us better understand consumers' habits and expectations and adapt to their needs and interests. Thanks to this technology, we can not only present to the consumer an ego-specific ad (e.g., ads received from the last shoe-only review in the "shoe" category) and from the available offers to represent those that best meet the needs to the user, but we can also create and present specially designed ads, offers, or discounts that are not accessible to others.

The refusal by the user of cookies to allow ads that are specifically designed for the interests of the user does not mean that the user will not receive any ads when using our or other sites - in which case the user will continue the same amount of ads, however, not related to his current activity.

Accessing information about user activity on the Internet through the use of cookies will also help us conduct commercial and statistical analyzes.

The information collected and stored in Cookies can be stored after deleting a browser session, which allows for example to be used for subsequent user visits.

Retargeting

The technology of cookies used on our site allows us to reach the preferences of the users, e.g. by analyzing how often they visited our site and what products they viewed. other sites they visited, including those that belong to companies that work with our associates.

The lack of connection between the advertisement presented to the consumer and his needs and needs may have negative consequences for him. We believe that it is more attractive and practical for the user to receive a message that is relevant to his or her interests and should be established as a result of an analysis of his or her past behavior based on cookie technology. Therefore, we have an interest in tracking user content when using different sites to provide ad content that is tailored to its previous internet activity.

Third party cookies

The cookies we use are primarily aimed at optimizing our services to users when they use our site. However, we cooperate with other companies in the context of their marketing (advertising) activity. For the purposes of this collaboration, the browser or other software installed on the user's device captures cookies from persons conducting such marketing activities. You can find out our list of our trusted contributors in our Privacy Policy.

The cookies sent by these persons are intended to improve the performance of the user on the ads that match his online activity - third parties provide advertising content to the users.

Therefore, while visiting our site, cookies from our associates are also recorded on your computer or other device. This way, for example, gathers information about products being viewed or purchased.

Delete or block cookies

Remember that you can control the use of cookies by you through the settings of our site or your browser.

By default, Internet browsers or other software installed on a computer or other user device connected to the network allows certain cookies to be enabled on this device. These settings may be modified in such a way as to block the use of cookies in browser settings or to notify any transfer to the user's device. Such consent to the use of this technology may be modified or revoked at any time (blocking the storage of cookies in the future).

It is also possible to block third-party cookies with the simultaneous acceptance of cookies that come directly from the Site Administrator, which is E Sofia Digital OOD.

You will find detailed information about the possibilities and ways of working with Cookies in the settings of the software (browser).

Restricting the use of cookies may affect some of the functionality available on the site.

Please note that the opt-out of Cookies will only apply to a particular browser. This means that the same action will need to be taken for any other browser used on the same or different device.